MKTG 454: Social Media Marketing

• Position: Lecturer - Academic Year
• Semester: Fall 2025
• Day/Time: Tuesdays and Thursdays, from 5:00 p.m. to 6:50 p.m.
• Modality: In-person
• College: College of Business Administration
• Department: Marketing

The Department of Marketing at California State University San Marcos seeks a part-time lecturer for Fall 2025 to teach MKTG 454: Social Media Marketing.

Course Summary

This course introduces students to key concepts and tactical considerations in social media marketing. It focuses on how social platforms can be leveraged to build brand presence, foster customer relationships, and support personal branding. Topics include community and location-based networks, content creation and sharing, viral marketing, social influence, and collaborative online tools. The course also explores broader digital marketing trends, including mobile marketing and e-commerce. Emphasis is placed on understanding consumer interactions in social environments, developing effective social media strategies, and tracking their impact.

Minimum qualifications:

• A master's in business administration or a related discipline
• Current experience in a social media marketing role, with expertise in creating and implementing strategies that enhance online presence and engagement.
• Per the California State University’s Out-of-State Employment Policy, the CSU is prohibited from hiring employees to perform CSU-related work outside California. Working in the State of California is a condition of employment.

Preferred qualifications:

• A doctorate degree
• Previous teaching experience
• Preference will be given to applicants who demonstrate intercultural competence and a commitment to serving a diverse campus community as it relates to teaching and, as applicable, service.

Salary commensurate with degree level and experience

• Anticipated Hiring Salary Range: $5,507 - $6,677 per full-time month

The salary schedule information for the Lecturer - Academic Year Classification is available based on the following ranges:

• CSU Classification Salary Range Lecturer A - AY: $5,507 - $6,677 per full-time month

The anticipated hiring range is generally at or near the minimum of the appropriate range, commensurate with education and experience.

Application:

To apply, please prepare to submit the following:

• Your completed faculty application
• Curriculum Vitae (uploaded)
• Contact information for three current references
• Letter of interest (uploaded)

Timeline: A review of applications will begin on June 16, 2025; however, the position will remain open until filled.

The University is particularly interested in candidates who have experience working with students from diverse backgrounds and a demonstrated commitment to improving access to higher education for under-represented groups.

CSUSM has been designated as a Hispanic Serving Institution (HSI) and was named one of the top 32 Colleges most friendly to junior faculty by the Collaborative on Academic Careers in Higher Education. Visit Faculty Opportunities for more information.

California State University San Marcos is an Equal Opportunity Employer. We consider qualified applicants for employment without regard to age, physical or mental disability, gender or sex, genetic information, gender identity, gender expression, marital status, medical condition, nationality, race or ethnicity, religion or religious creed, sexual orientation, and veteran or military status.

Per the California State University’s Out-of-State Employment Policy, the CSU is prohibited from hiring employees to perform CSU-related work outside California. Working in the State of California is a condition of employment

This position is subject to employment verification, education verification, reference checks and criminal record checks. An offer of appointment is contingent upon successful completion of a background check, including a criminal records check, and may be rescinded if the background check reveals disqualifying information and/or it is discovered that the candidate knowingly withheld or falsified information.

The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in in CSU Executive Order 1083 Revised December 22, 2020 as a condition of employment. An offer of employment is contingent upon execution of an Acknowledgement of Mandated Reporter Status and Legal Duty to Report Child Abuse and Neglect form. Signing the form is a prerequisite to employment and failure to sign will result in any offer of employment being withdrawn.

CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy, can be found at CSU Covid Policy. Questions should be sent to the Office of Human Resources at hr@csusm.edu.